Diversity in Social Media


A quick glance across social media sites of business professionals seems to point out one obvious trend: most users are male Caucasians in their mid-thirties.

But is that really an accurate reflection of the white-collar work force? In a recent study done on social media, researchers discovered that as many as 35 percent of users are non-white. A diverse population exists, but it’s up to the companies for which they work to showcase their uniqueness. Whether by gender, race or age, 35 percent of users on Facebook, Twitter, Google+, LinkedIn and other popular social media sites could drive more business to their respective employers simply by being themselves. After all, having a diverse team has proven to help brands take hold of markets that would otherwise be turned off by a homogenous office environment.

Promoting Diversity

There are many steps businesses can take to feature their distinctive team members via social media – here are just a few:

Post pictures and bios of the entire employee base, showing that the work force consists of much more than the stereotypical business professional.

The pictures can be professionally done or taken at a company outing; regardless, they should accentuate the variety of ages, nationalities, and gender as well as non-physical qualities such as previous work experiences and educational backgrounds diverseblog.

Give team members opportunities to highlight their individuality.

Let them write blogs, create social media groups and even participate in community outreach programs sponsored by the company that relate to what makes them special. Not only will this feed the employee’s self-perception of worth to the team, outsiders will view the company as more than just the mainstream.

Recognize major holidays, despite the religious, ethnic or gender affiliation.

This doesn’t mean give everyone the day off every time a holiday rolls around. Instead, have luncheons, decorate the office and enjoy the occasion as a team. If someone is especially tied to the day due to its religious or cultural significance, let them share their traditions to make the event more meaningful. When pictures, status updates and videos about the day hit social media pages, viewers will take notice of a company appreciating the many differences amongst their employees and the positive impact it has on team building.

Leverage Individuality

The nice part of celebrating diversity is that not only will it generate a healthy sense of pride amongst employees, but it’s also been shown that minority groups tend to produce content that people with similar backgrounds enjoy following. Traffic to social media sites could increase just from allowing team members to be the face of the company, attracting viewers with identical interests.

For smaller companies that may lack the diversity other companies naturally have, marketing campaigns that target minority groups are a good option. While their employee base may not include people of a certain race, age or gender, a brand can certainly still meet the needs of these people. Just showing that they acknowledge and care about a variety of social groups could be enough to boost their likeability among the general population.

One important thing businesses should remember: don’t force it! Diversity in the work place should be genuinely recognized and valued, not exploited for the sake of meeting a quota.

Internet, Smarphones Give Rise to On-Demand News Consumption


Not too much time past the best solution to get informed was to see that the nightly information on the television, hear your radio, or read on the newspaper. Things have shifted dramatically during the last decade or so. Together with the advent of the Web we are no longer dependent on the tv or the air for even news that is trending. Just a couple of clicks of the mouse and now we’ve got the entire world actually in our finger tips. We can immediately get countless of news articles customized for our unique interests.

News sites have exchanged television channels and also the day’s high news is available through RSS feeds, email alerts, and shared comments about social media websites like Facebook and Twitter. With laptops, wireless online connectivity, and a host of applications we have been currently ready to communicate together with the others with unprecedented ease, regardless of where we have reached any given time during your daytime or night latest news online.

Together with the development of smart-phones that this trend has only flourished. Smartphones and similar apparatus have simply altered the way we search for news and share interesting content articles with others. A revolution in Syria is followed closely on Twitter with a Smartphone. Upgrades are shared in realtime with fans from across the world. A senior high school celebration invitation is sent outside using a message that immediately snowballs before it reaches on everybody else at the faculty. From information that may topple a federal government to benign Tweets directed at one’s sanity, data moves substantially more rapidly than any time in world heritage.

People have the capacity to determine when they want their information to be sent and also the way that it’ll be customized. Smart-phone applications give unparalleled performance that leverage advanced features such as place. We can easily acquire news special to our site at any stage intime. The ease and power of such targeted content gets the actions related to swallowing news much more efficient. With traditional methods we spent more time and received reports less-tailored into our interests. We’d watch the nightly news to get a half an hour only to find one or two stories interesting. Contrast that using all the personalized news we can receive now within just a few seconds. Search engines and news aggregators might be obtained within seconds from just about everywhere, whether it be through laptop personal computers or tablets.

Seeking ahead, technology will only become more incorporated in our lives. The social media revolution is just starting. With millions of people joining face-book and Twitter per month, the efficiency with that we consume information will only increase.

When you’ll find many news sites to pick from, systems have emerged to make the jobs connected with consuming top rated information even more reliable. The web sites exist that’ll unite articles to some much more tasteful record. You may see them by doing a very simple search on Google.