It appears that every year there’s a new social networking “star.” Face-book, Twitter and linked in rose to stardom in recent decades, also 2012 the season of P-interest. Now, Insta-gram is gunning for top billing.
What opportunities does the present to marketers?
With the Instagram community booming, buy cheap followers major brands and companies like Starbuck, MTV, Nike and Marc Jacobs, to name only a few, are jumping on board aggressively embracing the cell photo app in their advertising strategies.
In accordance with Simply Measured, 59% of those Top 100 Worldwide Interbrand Brands already have Instagram accounts.
What makes Instagram different from other societal networking networks? Most obvious is the fact that it is almost entirely photo-based. But beyond that, its simplicity makes it a great vehicle for engaging consumers since they can express themselves from anywhere, anytime.
Why if a company use Insta-gram?
Visual content is expected to be a major fad in 2013. Pictures interest emotions, and revolve across civilizations. In reality, when we take a review of societal networks entire, photos drive more engagement than any other form of articles. On face book, for instance, photos have an interaction speed 39 percent higher than other articles. It is not surprising, then, to see Insta-gram increase to popularity so fast.
In case you’re looking for inspiration about how to increase your present Instagram community Take a Look at examples from four brands that are successfully incorporating the platform into their advertising mix:
· Red Bull – Through a recent Instagram competition RedBull gave away two tickets for the year’s RedBull King of the Rock Finals basketball tournament in Bay Area. Followers were requested to have an image of themselves with a basketball in surprising places and tag their own photos #TakeMeToTheRock. The contest not just got followers excited, additionally, it let Red Bull to earn a announcement to and connect with the sports community.
Ford engaged its audience using a very simple photo contest. Approximately 16,000 photos were published during the seven-week campaign and the promotion received great visibility on Facebook and Twitter as well, together with lots of users connecting their social networks.
Followers were encouraged to label photos of themselves and their significant others (#TrueLovePictures) and Tiffany featured an option on its “Authentic Love in Pictures” internet site. The effort allowed Tiffany to present its followers relevant, brand-related articles, while also inviting them to get involved in the experience.
Today, diners and inquisitive prospective customers in this Latin American restaurant can like an even more interactive dining experience by simply hunting the hashtag to find photos of the restaurant’s offerings.