If you sell an information product…and want to learn a simple (but extremely effective) way to make your ad selling it pull in more response almost right away…then this article will show you how.

Check this out:

If you look at the typical ad selling information, you will almost always see a lot of bullet points. Usually, these bullet points simply talk about a specific claim or benefit.

But…there is a way you may not be aware of…you can use to make the bullets in your ads even stronger. And that is by making them “can’t be done” statements. By that I mean…you want to make the benefit or claim something that seems almost impossible. The best and biggest mailing houses (the ones worth over a hundred million dollar per year) often use this technique in their magalogues and ads all the time direct mail.

Here are some “real life” examples from an ad running right now:

An ancient Filipino combat secret that lets you fight an entire gang of thugs…as simply and easily as if you were fighting just one of them!
How to “speed hit” your attacker with a flurry of punches every half a second…even if you’re clumsy, slow and have never thrown a punch in your life!
How having an “invisible friend” (like you had when you were a kid) can help you win almost any weapons fight you ever get into!
How to use a fountain pen to ward off a mass attack of ferocious gang-bangers!
How to use an ordinary VHS tape to “rev up” your fighting speed and coordination!
How to beat an enemy senseless using his own hands and feet!
See what I mean?

The above bullets give a claim…but they are written in such a way that they are almost unbelievable. They almost seem like they “can’t be done.”

And you want to know something?

When this is done right, you not only make your bullets and claims more dramatic and interesting, but you also make them virtually impossible to ignore.