Apps Traps – How Safe Are The Applications You Download?

Apps

When downloading applications in your own smart phone, have you checked the permissions you’re committing to the provider of those (sometimes”free”) software?

Listed below are descriptions of some of the permissions discovered on applications:

Calls
Read phone condition and individuality. Allows use TutuApp of phone features and may determine how the call is associated to.
Question: Just how many men and women are aware that their information is vulnerable whenever they telephone a friend who’s given this consent?
Directly call phone numbers. Allows the application to telephone cell phone numbers with no intervention.
Query: So when did you last check your phone bill for calls that are unexpected? You may well be spending money on someone else’s calls…

Hardware Controls
Take images
permits a program whenever you want to take pictures with the camera and then collect images the camera is seeing.
Record audio
Enables application to get the audio album course.
Question: Just how much sensitive and private information is being confronted with prying ears and eyes without people being aware of this? One application for this consent has more than 50 Million downloads. Are phones enabled within protected places? Are they assessed for downloaded apps?

Modify/delete Sdcard contents
Allows an application to change and also remove informative data on your own sdcard
Question: Exactly what advice is being accessed, modified or deleted?

Your personal info
Allows a program to add or alter calendar events, go through all of contact address data stored in your phone and send your data to other people
Query: What can you do with this datamining goldmine? With access to calendars – progress knowledge on planned events and also the means to modify the dates?

Network communicating
Allows a software full online access.
Query: Can there be a valid reason why this application necessitates full internet access?

Your location
Allows an application to ascertain where you are.
Question: What could someone do with this info? They know where you are and where you stand not. Who would really like to know that and can benefit from this knowledge?

Your balances
Allows a program to ask authentication tokens, get a listing of account known by the telephone, remove and add accounts and deleting their password.

Question: Just how many folks experience a “glitch” with getting their accounts and do not realize their accounts may have been obtained by an individual? 1 application for this particular consent has more than 5 Million downloads…

Conclusion
A good deal of sensitive information is vulnerable to third parties by providing permissions while downloading software. There are several applications which do require certain permissions (as an instance a program like Outlook have in order to access personal information and make changes to contact addresses), however others don’t (why could a torch application need consent to shoot pictures?) . Don’t download any applications without checking the permissions you provide and without checking whether there is a valid reason behind those permissions requested.

Mobile Apps For Business – The Power Is in the PUSH

Business

Thinking about launching a Mobile App for your business? If not now, when?

Now is the time to ride this wave of opportunity.

We all know as Entrepreneurs and Business Owners that in order to stay competitive in today’s marketplace, you need to position your business to take advantage of emerging trends. Mobile Marketing is NOT in the future, it’s NOW!

Did you know that statistics show mobile consumers have their phone or mobile devices within 3 feet of them 23 hours a day? Just think about the opportunity you have before you to have YOUR business on your clients or prospects mobile device 23 hours a day / 365 days out of the year? Now that my friends is what I call OPPORTUNITY! I don’t know any other marketing medium that has the same power to instantly get the attention for your target market.

What do you think the average response or open rate is today with email marketing? Unless you have a super responsive and active list, you will only see 4% – 9% open rates within the first 24-48 hours of you pushing the send button. Mobile push or text messages are seen and opened 97% of the time within the first 4 minutes. Now that is impressive! Just think about your own mobile behavior, or heck just look around you.

Consumer expectation is that every “Brand” has an app they can download and access on their mobile device.

We are often asked the question, “Why should I have a mobile app?” Here are just a few reasons why you should have one:

Builds customer loyalty. Everyone likes to feel included in something special, so make customers feel like VIPs by offering discounts, coupons, and promotions just for using and downloading the app.
Creates a viral buzz. Encourage customers to use the mobile app to quickly tell all of their friends about the business using the built-in sharing capabilities of Facebook, Twitter, LinkedIn, your blog, SMS, and Email Download TutuApp apk.
Grow customer lists. A mobile app can gather names and email addresses from directly within the app and easily export them into the top email marketing campaign services to be used in additional emails.
Get instant feedback. Mobile apps allow customers to leave feedback on fan walls, share photos, and send comments in a variety of ways.

What is an App? An App is an application that has to be downloaded and installed on a mobile device, rather than being rendered within a browser. Users visit device-specific portals such as Apple’s App Store, and the Android Google Play Market in order to find and download apps for a given operating system. An app provides an interactive engagement with users and works more like a computer program than a website.

The app may pull content and data from the Internet, in similar fashion to a website, or it may download the content so that it can be accessed without an Internet connection.

It is expected that by mid-2012 more people will be accessing the internet on their mobile devices than on PC’s. With that in mind, it cannot be emphasized enough the importance of having one’s business or service seen properly across all the different mobile platforms otherwise you will lose business.

What better way for your business to stay in touch with your customers than with your own customized mobile application!

Do you have clients and customers that you want to communicate and stay in touch with? If so, what is the best way to do that and get responsive results? The clear choice is through Mobile Apps.

I’ve put together my top ten tips to ensure your app success:

1. Determine your Objective

Are you looking for sales, brand awareness, social media engagement or to stay in constant contact and in front of your clients and prospects?

As Entrepreneurs and Business Owners it’s easy for us to get distracted and become overwhelmed with all our responsibilities and otherwise great ideas. Be sure when developing your mobile marketing strategy that it aligns with your core message, and resonates with your viewing audience.

2. Integrate Social Sharing Features

We all know and understand the power of social engagement, and social sharing features of our information. All of your social sites can be integrated into your Mobile App which will insure and increase your brand awareness.

3. Keep Your App and its content up to date

Just as important as updating a blog, your app must be updated with relevant and engaging content. You need to keep the end user engaged, or just as quickly as they downloaded your app, they can remove it.

4. Integrate interactive and events features

Provide up-to-date information about all of your business events and specials by creating an events calendar. Whether you conduct live events or virtual events online, you will want to keep your new users engaged and in-the-know of what you’re doing, where you’re doing it, and how they can participate. We are social creatures by nature, and want this information available at our fingertips..literally!

5. Create Loyalty / VIP Programs

You will want to incentivize your subscribers, and give them a reason not only to download your app, but to also keep it on their mobile device. It’s very simple to create Loyalty or VIP programs, and your clients and prospects will LOVE you for it.